Google Ads is a service that provides advertising on the Google search engine. It allows many people to successfully promote their brand, services, products, etc. for over 2 million people who regularly use Google for search.
What are Google Ads Accounts?
The user pays for the promotion of his product/service, after which his ads start showing in search or other Google services. For example, on YouTube video hosting, when you watch a video, internal advertising appears. Also, content makers, in turn, can make a profit for displaying the same ads in their videos through the Google AdSense program.
In addition to displaying ads in videos, Google AdSense allows you to earn money on blogs, websites, and other platforms. The final income of the user depends on how many people visit the site and view the ads shown on it.
You have most likely seen Google Ads many times, you just didn't pay attention to it. As a rule, advertisements appear at the very beginning of the list (positions 1-5) with a special mark. They are used to promote products, services or a brand of users on special requests.
In order to competently build an advertising campaign and get the best conversion, you need to choose the keywords for which users are looking for your product. We will talk about this and other intricacies of buying Google Ads accounts and working in services in more detail.